Magic
Friend of GIN & Exhibitor
The idea behind MAGIC (Making Grade the Irresistible Choice) was conceived by Per Olav Vandvik, Linn Brandt and Gordon Guyatt back in 2009, with Thomas Agoritsas soon joining as another co-founder. Being practicing physicians dedicated to evidence- based medicine we felt an urgent need to solve problems with clinical practice guidelines. We believed this was possible through great advances in standards and methods for guidelines, combined with the latest web technology, intuitive design and emphasis on open and linked digitally structured data
MAGIC started out as a research and innovation program to solve the challenges. This materialised in the launch of MAGICapp in 2013: our advanced online authoring and publication platform for guidelines, evidence summaries and decision aids. MAGIC was at the same time developed into an independent Norwegian non-profit organisation, in order to offer MAGICapp as a “Software as a Service” through license agreements with guideline organisations across the world. Generous research and innovation grants, widespread international collaboration with substantial in-kind resources and income from customers has made it possible for MAGICapp to see the light of day and to be continuously be improved, based on feedback from our users.
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